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"The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge”

Horizon Worlds by Meta could become like the OASIS of Ready Player One, or the more likely outcome is its the 2020s equivalent of 90s AOL. Notable stepping stone with the metaverse but not the full picture.

Last time an Apple product was hyped up this much they came out with the iPhone and disrupted the whole mobile phone market

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