The virtual reality (VR) market has been struggling, with VR headsets and AR equipment shipments falling 12% in 2022. But with rumors of Apple’s VR headset hitting the market this year, industry experts predict it could be a game-changer. Here are three reasons why:
Apple’s design capabilities
Apple is known for its sleek and user-friendly designs, and this could give its VR headset an edge over competitors. IDC Research Director Ramon Llamas believes that Apple’s ability to make products that are easy to use could make VR more accessible to a wider audience. “Apple is perhaps the most trusted brand in the tech industry, and it’s in Apple’s DNA to make things so gosh darn easy to use,” he told Yahoo Finance. Intuitive UI is key to appealing to the masses.
Apple’s vast ecosystem of devices and applications could also make its VR headset more appealing to consumers. Apple’s ability to seamlessly integrate its products, such as allowing users to watch Apple TV on their VR headset, could make it more convenient for people to adopt VR technology. People will fork over a lot for convenience.
Apple’s reputation and influence
Finally, Apple’s reputation and influence could make a significant impact on the VR market. As the most valuable company in the world, Apple has a loyal following of customers who trust and rely on its products. If Apple enters the VR market, it could legitimize the technology and encourage more consumers to give it a try.
While there are still some hurdles that VR technology needs to overcome, such as lack of content and accessibility, the potential arrival of Apple’s VR headset could be a step in the right direction.